National Bank of Greece is entering a transformation period and needs a communication that will set the ground for NBG’s new era.
An idea that is simple, human, real, and emotional in order to get to everyone and make a difference. The film presents a bunch of impossible and curious questions children ask, for a future that awaits to be answered. In this symbolic way we present NBG as the bank that works all day in order to come up with all the answers, for a better, simpler, friendlier future for everyone.
At this campaign we first issued the endline “From our National Bank” to define a bank that is for everyone.
