Launch NBG’s e-wallet app, i-bank pay.

Online banking has been a taboo for Greeks, especially an older generation of Greeks are finding it hard to switch to online banking. This becomes much more difficult when it comes to paying via your smartphone.

However The National Bank of Greece is undergoing a process of revamping it’s brand image towards a more fresh and contemporary bank, and this is why the campaign to launch i-bank was a very important one in that sense.

The campaign goes through the eyes of a group of 4 children who think that their parents are aliens, as they use weird ways to pay. Through the 4 episode campaign each kid narrates his own experience with their alien parents.

The campaign was directed by Kostas Maroudis via Bright Shoe and it has won numerous awards in the national advertising festival including the prestigious Grand Prix in film, people’s choice award and a bronze Effie for it’s effectiveness. The campaign has also managed a 590% increase in app downloads.