To re-introduce Milko Strawberry, a product that had fanatical enthusiasts in the past.
The idea for Milko Strawberry came as a request by the older consumers who used to love it in the past but also as a delightful proposition for the new ones. The main idea of communication was that Milko and Strawberry fit uniquely, like historical couples do. Thus, we created 4 episodes where the two key ingredients, Milko and Strawberry, were transformed into Romeo and Juliet, Cleopatra and Markus Antonius, Josephine and Napoleon, and Taso and Golfo!
The idea for Milko Strawberry came as a request by the older consumers who used to love it in the past but also as a delightful proposition for the new ones. The main idea of communication was that Milko and Strawberry fit uniquely, like historical couples do. Thus, we created 4 episodes where the two key ingredients, Milko and Strawberry, were transformed into Romeo and Juliet, Cleopatra and Markus Antonius, Josephine and Napoleon, and Taso and Golfo!